“We believe we can be the R&D arm for the music industry,” he added, “that we can develop better tools and technology to allow them to be more efficient and thereby creating more, better solutions for them and for artists.” As part of the update, Spotify will begin sending artists custom hyperlinks when their songs are added to those playlists that will place the artist’s song at the top of the list, further incentivizing artists’ sharing with fans. And while playlists like RapCaviar have positioned Spotify as a powerful arbiter of music taste, Ek says he never intended to be a “disrupter.” The following morning, he called the head hunter, and in August 2017, he was announced as Uber’s new CEO.His comments come shortly after Spotify began personalizing some editorial playlists based on users’ tastes, a move intended to both improve the listening experience for users and make it easier for artists to get their music to the right ears. He added that the conversation made him rethink what he wanted out of his career and Khosrowshahi realised that steering Uber through its string of crises, would allow him to have an “outsized impact” on the world.
You have to make an impact,’” Khosrowshahi said. “Daniel looked at me with his cold, Scandinavian eyes and said, ‘You know Dara, since when is life about being happy? It’s about having impact. When Dara Khosrowshahi told Daniel Ek that he was not really interested in joining Uber because he was happy at Expedia, Ek told him something that he could not disregard. Read more: Spotify CEO Daniel Ek renews attack on Apple after Elon Musk's salvo Khosrowshahi revealed during the interview that it was Ek himself who had recommended him for the job, the publication reported.
So, he was prepared to call Uber’s board of directors and take himself out of the running for CEO until a friend changed his mind - Daniel Ek, founder and CEO of Spotify.
At the time, he had completed 11 years as Expedia’s CEO, and was still “having a great time,” he told Roslansky. In 2017, Uber was facing multiple problems, including sexual harassment allegations, an FBI probe, and a slew of firings related to a workplace culture investigation, CNBC Make It reported.Īlso, Khosrowshahi wasn’t in the market for a new job, either. “When I first got the call, my first thought was, ‘Heck no,’” Khosrowshahi told LinkedIn CEO Ryan Roslansky in a recent interview. It was a time when the rideshare app was going through a “historically difficult time". When Uber CEO Dara Khosrowshahi was first approached to lead the company in 2017, he ignored the call.
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